Factors supporting Thailand

Spas of Thailand are second to none because of the distinctive traditional Thai massage and the outstanding Thai hospitality presented through the well-trained therapists. Most clients are impressed by their smiles and tender attention. Ubonrat Somprakit, Managing Director of Jasmine Spa, revealed that many of her clients had revisited the spa because of the overall hospitable service. She added that the relaxing atmosphere and the expert therapists who are service-oriented are also the key factors.

As for the government, it has been doing its utmost in promoting Thai spas. For example, Thailand is scheduled to hold "ISPA Asia Pacific Conference & Exhibitions" in 2006, which, according to Watchara Phannachet, Deputy Minister of Industry, will be beneficial to the economy in general. Moreover, the government has provided training to personnel in the spa industry to enhance the standards of Thai spas. The Thai Spa Association and the Thai Spa Operators Association were set up to bring together all those involved in the local spa industry to steer Thai spas in the same direction.

"Even though the number of spas has increased, it is delightful to learn that along with quantity has come quality", said Naphalai Areesorn, President of the Thai Spa Association. However, because of the intense competition, the trend of Thai spas will have to change. Monica P. Orias, PR Marketing and Sales Manager of Mandara Spa said that Mandara Spa is looking forward to developing spa programmes for the total well-being of mind, body and soul. This means that spa therapies have to be able to nourish the mind (by providing meditation programmes, for example) and to strengthen the physical body (by arranging workout programmes).

Several day spas and hotel spas are scattered throughout Bangkok and other tourist destinations like Chiang Mai, Hua Hin, Pattaya, Samui and Phuket. If you wish to experience this comfortable indulgence, go for one at a spa near you.